Vällingby Byggproffs · Construction & Trades
How we doubled the number of incoming enquiries with a new platform and local SEO
Doubled incoming leads through a lightning-fast Next.js platform and local search optimization.
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The client
Vällingby Byggproffs is a reliable construction company in Vällingby with long experience in building, renovation and roofing. They work on everything from new builds and extensions to flooring and painting, and help their customers all the way from planning to completion. The work is carried out by their own team and, when needed, by carefully selected specialist companies that share their view of quality and responsibility.
The challenge
Vällingby Byggproffs delivers top-quality craft and roofing services locally, but their digital presence did not reflect their expertise. The existing platform suffered from heavy technical debt, with slow load times that made visitors bounce. They also lacked local visibility on Google, which meant competitors were picking up the most profitable jobs. On top of that there was no measurability; they had no idea where their few leads actually came from.
The solution
Turning the trend around took more than a new design. We delivered a complete solution focused on performance, conversion and precise measurement.
Lightning-fast modern technology
To solve the performance problems we built a completely new, modern platform from the ground up with React and Next.js. By hosting it on Vercel and removing all unnecessary code we cut load times drastically. This gave not only a superior mobile experience but was also rewarded immediately by Google's algorithms. Read more about our ongoing web development.
Local search optimization that drives traffic
We created dedicated landing pages for their core services and implemented a solid technical SEO structure. By configuring Vercel redirects from their old broken links and optimizing the metadata, they quickly climbed local searches and now dominate their local area. Read more about how we work with technical SEO and visibility.
Advanced tracking for future growth
Traffic without data is worthless. That is why we implemented a rock-solid measurement pipeline. We set up Meta Pixel with manual Advanced Matching, which guarantees that every incoming form and click is now tracked 100%. Now they know exactly which marketing drives real business. Read more about our advanced integrations.
The result
Within six months of launch the new platform had completely changed the customer flow. The site was no longer just a business card, but an active sales engine.
+162%
Increase in incoming enquiries and leads
−2.5 s
Cut load time that directly lowered the bounce rate
100%
Full measurability of all conversions and digital events
Ready to dominate your local area?
Want similar results for your business? Let's have a no-obligation meeting where we analyze your current platform and identify exactly where you are losing business to your competitors today.
