The Wholesaler · E-commerce & Wholesale
45% higher conversion with headless e-commerce for a B2B wholesaler
Increased the conversion rate by 45% through a lightning-fast headless architecture and ERP synchronization.
Get similar resultsServices included
The client
A fast-growing Nordic wholesaler with over 10,000 items in its range that supplies components to other businesses (B2B).
The challenge
The client was stuck on an outdated and heavy e-commerce platform. The database could not handle their complex, customer-specific price lists in real time, which gave load times of over five seconds per product page. The sluggish experience created friction at checkout and meant that expensive ad traffic ended in abandoned carts.
The solution
Superior performance with a headless architecture
We decoupled the frontend from the backend database and built an interface in Next.js that loads in milliseconds. Read more about how we build custom web shops and e-commerce.
Data-driven UX and a frictionless checkout
Using behavioural data we redesigned the whole checkout, simplified the login flow for contract customers and minimized cognitive load. Read more about our conversion optimization (CRO).
Seamless synchronization of price and stock levels
We developed API bridges between the web shop and the company's business system (ERP) for automatic real-time synchronization of data. Read more about our system integrations.
The result
+45%
Higher conversion rate at checkout
1.2 s
Load time per product page, down from 5.4 s
100%
Automated data flow to the ERP
Want similar results?
Let's have a no-obligation meeting where we review where you stand today and see where you can get more out of it.
