Campaign materials

Campaign materials that stop the scroll and drive clicks

A good campaign strategy falls flat without the right ad material. We create lightning-fast, conversion-optimized "Performance Design" – from animated ads to dynamic banners – that maximizes the return on your media budget.

Get help with your next campaign

Do your campaigns suffer from ad fatigue and expensive clicks?

The modern consumer's attention span is shorter than ever. When you run digital advertising you have on average three seconds to capture the audience's interest before they scroll on.

If you run the same static image month after month you quickly suffer from "ad fatigue". The audience stops seeing you, your click-through rate (CTR) plummets and the platforms punish you with much higher click costs. Good ad material is not only about what is aesthetically pleasing – it is a mathematical necessity to make your ad budget last longer.

Performance Design built to be A/B tested

At Y10K we work in the borderland between creative design and rock-solid marketing data. We do not deliver just one design, we deliver an ecosystem of material built for conversion.

  • Social media creatives

    We design animated and static material optimized for the feeds on Meta (Facebook/Instagram), LinkedIn and TikTok. Everything tailored to the platforms' unique algorithms.

  • Dynamic banners (Display)

    We produce everything from traditional static banners to advanced HTML5 ads that move, catch the eye and dominate Google's Display network.

  • Material for A/B testing

    We deliver the ad material in several variants (different hooks, colors and "Calls to Action"). This lets you test exactly which angle drives the most and cheapest leads.

  • Omnichannel delivery

    Whether you need a big billboard for a trade fair, a print ad in an industry magazine or a digital retargeting campaign, we make sure your brand looks consistent and razor-sharp everywhere.

How we produce your ads

  1. Brief & Concept

    We go through the purpose of the campaign, the audience and the platforms. We develop a visual hook that quickly communicates your offer.

  2. Design & Variations

    Our designers and animators produce the material in all necessary formats and create strategic variations for your A/B tests.

  3. Delivery & Optimization

    You get a complete, publish-ready package. If we also run your marketing, we roll out the ads and optimize them live based on which design gives the best results.

Frequently asked questions about campaign materials

We tailor that to your media plan. We often deliver a core concept that we then adapt (resize) to the 5–10 most effective formats for, for example, Meta (1:1, 9:16) and Google Display.

Absolutely. If you already have an agency (or in-house staff) that buys the media, we act as your external creative studio. They send us a media specification, and we deliver ready-to-run material straight back to them.

Yes, animated material (video and motion graphics) often drives considerably higher engagement than static images. We create short, attention-grabbing animations and video clips perfect for social media.

Facing an important campaign?

Don't let poor material sink your campaign. Leave your details below and tell us a little about your upcoming launch or campaign, and we will look at how we can maximize the effect.

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