Conversion optimization

Get more customers from the traffic you already have

Stop guessing why visitors leave your site. Through data-driven conversion rate optimization (CRO) we identify friction and design customer journeys that provably increase your sales and lower your customer acquisition costs.

Book a free conversion analysis

Lots of traffic, but an echoing emptiness in the sales pipeline?

It does not matter how much money you invest in advertising and SEO if your website works like a leaky sieve. If visitors do not understand your offer, lose patience because of poor UX, or get stuck in complicated forms, they will turn to your competitors.

Buying more traffic is expensive. Optimizing the traffic you already have is often your most profitable growth strategy. Conversion optimization is about understanding the human psychology behind a click, backed by rock-solid behavioral data.

Data-driven UX that turns visitors into revenue

At Y10K we never rely on gut feeling. We combine in-depth web analytics with strategic design and fast development to create interfaces that convert.

  • In-depth data insights

    We dive into tools like Google Analytics 4, heatmaps and session recordings to identify exactly where and why your visitors drop off.

  • A/B testing & experiments

    We test hypotheses continuously. By A/B testing headlines, buttons and flows we see exactly which changes drive the highest ROI before we roll them out for real.

  • Frictionless buying journey

    We map the whole customer journey and design away cognitive overload, messy navigation and technical obstacles to make the decision easy for the customer.

  • Increased profitability (ROAS)

    When the conversion rate (CR) increases, your cost per conversion (CPA) drops immediately. That makes every krona invested in your marketing (ads/SEO) worth more.

How we optimize your conversion

  1. Analysis & Hypothesis

    We review your data, identify the biggest "leaks" and formulate clear hypotheses about what needs to be improved.

  2. Design & Testing

    Our UX designers and developers produce new, optimized variants of your pages and pit them against the original in controlled experiments.

  3. Evaluation & Scaling

    We implement the winning solutions permanently and then move on to the next bottleneck to constantly improve your conversion rate.

Frequently asked questions about conversion rate optimization (CRO)

It depends entirely on the industry and the type of website (e-commerce vs. B2B lead gen). Instead of chasing a general industry average, we focus on continuously beating your own historical data month by month.

We use specialized tools to show a new design (Variant B) to half of your visitors, while the other half sees the original (Variant A). Then we analyze the data to see exactly which one generated the most conversions.

Absolutely. Loading time is one of the single biggest conversion killers online. As part of our initial analysis we always review your Core Web Vitals and technical performance to make sure the technology does not stand in the way of sales.

Ready to plug the leaks on your website?

Leave your details below and briefly tell us about your challenges, and we will get back to you with concrete proposals on how we can increase your conversion rate.

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