The Advisory Firm · B2B Services
40% more leads with conversion optimization (CRO) for a consultancy
Increased the number of booked meetings by 40% through UX improvements and A/B testing with no increase in ad budget.
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The client
An established Swedish B2B agency that offers strategic advice and change management for large organizations.
The challenge
The company was buying relevant traffic, but visitors did not convert. The landing pages suffered from cognitive overload, cluttered navigation and contact forms that were too long. They spent large sums on advertising, but the website worked like a leaky sieve.
The solution
Data collection and analysis
We implemented heatmaps that showed that 60% of drop-offs happened right when visitors clicked into the contact form. Read more about data-driven conversion optimization.
Designing a frictionless customer journey
We designed a stripped-down environment, hid the global main menu and broke the form down into several psychologically appealing steps. Read more about our landing pages.
A/B testing in real time
The new page was coded as "Variant B" and set against the original in a rigorous A/B test to validate the result.
The result
+40%
Increase in actual meeting bookings
+18%
Higher completion rate on the form
SEK 0
No extra ad budget was needed
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