The House Builder · Construction & Real Estate (House Builder)
6x more leads in 6 months with a new website and longtail SEO for a house builder
Generated six times more leads by building a new website optimized for strategic longtail SEO.
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The client
A Swedish house builder that draws, designs and builds semi-detached houses, villas and holiday homes for customers who want to create a personal home close to nature and water. Their focus is on high quality and tailor-made solutions.
The challenge
The company faced a clear challenge. They came across as a smaller player in a highly competitive industry where giant house builders with enormous marketing budgets dominated the search results on Google. Competing on broad searches like "build a house" was ineffective. Their dated website also lacked the technical foundation, structure and user experience (UX) needed to convert visitors effectively. They had to become smarter than their competitors, but without the right platform and strategy they were losing valuable traffic, especially during a challenging downturn where every lead counted.
The solution
Strategic longtail SEO where the competitors were weak
The insight was simple: you would not win by being the biggest, but by being the most relevant. We mapped the customer journey and identified specific searches with high purchase intent (for example "turnkey house 80 sqm" or "single-storey house with garage") where the giants lacked good content. Read more about how we drive traffic through our technical SEO and visibility.
A brand-new website and a scalable structure
For the new strategy to work in practice, a modern platform was needed. We rebuilt the website from scratch with clear navigation, new page templates and faster load times, all tailored to lead the user from search result to contact. Read more about how we build a new website for companies.
UX and content ready for AI search
By creating relevant content, streamlining the technology and answering visitors' specific needs (UX), we future-proofed the platform. The result was that the company not only dominated the traditional search results, but was also immediately rewarded with strong visibility in Google's new AI-driven search features. Read more about our work with conversion optimization (CRO).
The result
6x
More incoming leads and enquiries in 6 months
Top 3
Dominant visibility on critical, niche longtail keywords
AI-ready
Growing organic traffic in Google's AI Mode over time
Want more leads?
Let's have a no-obligation meeting where we review where you stand today and see where you can get more out of it.
